In its soft form, Stakeholder theory is easy to implement, and is implemented to some extent by most businesses. The law office granting generous maternity leaves, the toymaker adding labeling information going beyond the law’s requirements, the cellphone company that spends a little extra to camouflage antennas as less ugly trees, the construction crew that avoids making loud noise in the street before 9am, all these may be examples of businesses taking seriously the claims made by their stakeholders. In every case, however, it’s important to distinguish gestures responding to claims made by stakeholders, from responses owed to other motivations (including profit, increasing brand value and similar).